Internet Marketing – Search Engine Optimization – Google
September 10, 2009 | 25 Comments
Google Boys. Andrew Hazen, President of Prime Visibility speaks with Google Boys regarding Search Engine Optimization and Marketing. PPC SEM SEO Search Engine Optimization Internet Marketing Website Prime Visibility Design Web Analytics Google Yahoo MSN
Online Media Daily: Google Book Search Settlement Draws Writers’ Ire
September 8, 2009 | Comments Off
Two dozen authors including Michael Chabon, Jonathan Lethem and Cory Doctorow have joined the ranks of opponents to Google's controversial settlement with authors and publishers, arguing that the deal could put readers' privacy at risk. Separately, on Friday the Electronic Privacy Information Center filed a motion to intervene in the case in order to represent the privacy interests of potential users of the new book service.
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Google Patent Concerns Other Search Engines
September 8, 2009 | Leave a Comment
If you ever wanted to create and launch your own search engine, then Google might now how the power to stop you.
It took the attorneys 5 years to get it approved, but Google now officially holds a patent for its homepage.
Below is the official patent document from the U.S. Patent and Trademark Office. You will see in the image some bolded elements; these are the areas that Google has patented.
Google received the design patent for a graphical user interface for a display screen of a communications terminal. What does all this mean? Basically, Google owns the idea of having a giant search box in the middle of the page, with two big buttons underneath and several small links nearby. So if you want to build a search engine, make sure it doesnt contain any of these elements.
This patent does make a small amount of sense, seeing as though the sparse design of Googles homepage is one of the secrets to its success.
What will be interesting is to see how Google plans to flex its muscles with this new patent. Will they go after Yahoo who has a very similar search page? Or perhaps the more imminent threat, Bing?
I guess the moral of the story is, if you want to build a search engine then go crazy, but make sure it looks crazy too otherwise Google will come after you.
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Yahoo SearchMonkey
September 8, 2009 | Leave a Comment
For the past few months its been a case of Bing Search this, Google Search that, but not much on the Yahoo! front.
It seems Yahoo! have been busy tinkering under the bonnet of their search engine and in the last week, some of the enhancements have gone live on the search engine.
Its a well known fact that Yahoo! will be/is using Bing to power their organic search results, but the deal Yahoo! reserved the right to control how these results were displayed.
Well if the new Yahoo! Search Experience is anything to go by, they havent changed the Bing results all that much. Bings 3 column interface is now visible on Yahoo! with some apparent enhancements to Search Assistance and access to search features.
Check out the video below to view the marketing hype about the changes.
Yahoo! have also started incorporating more SearchMonkey enhanced listings into their organic results. This coincides with the 1 year anniversary for the launch of SearchMonkey.
For those unaware, SearchMonkey is Yahoo! Searchs new open platform.
Using SearchMonkey, developers and site owners can use structured data to make Yahoo! Search results more useful and visually appealing, and drive more relevant traffic to their sites.
So now you can expect to see more enhanced listings when searching for product, local, entertainment, reference, social media and technology in Yahoo!
While none of these changes are game changers " its good to see Yahoo! still trying to innovate and keep the search focus going.
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Search Ranking with Minute SEO Changes
September 8, 2009 | Leave a Comment
SEOmoz has released its latest Search Engine Ranking Factors report which gives an idea on how SEO works in 2009. A total of seventy-two SEOs participated in SEOmoz's survey that involved ranking possible factors used by Google while ranking websites, as well as a variety of questions pertaining current SEO trends and topics. The survey was completed earlier this year. The survey compiled the following as the top five ranking factors:
- Anchor Text from External Links
- Keyword Use in Title Tag
- Raw Link Popularity
- Diversity of Linking Domains
- Keyword Use in Root Domain
If we compared this year's list to that of 2007 survey by SEOmoz, it will come clear that the first three factors remain unchanged, however, the order is changed. The top five ranking factors in 2007 were:
- Keyword Use in Title Tag
- Global Link Popularity of Site (Raw Link Popularity above)
- Anchor Text of Inbound Links (Anchor Text from External Links above)
- Link Popularity within the Sites Internal Link Structure
- Age of Site
SEOmoz's 2009 survey ranking factors survey features negative ranking factors separately. It also features a new chart of Overall Ranking Algorithm elements.
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