Vertis appoints Calta first CMO
September 8, 2009 | Comments Off
Vertis Communications named Kathy Calta its first CMO, effective September 1. She most recently served as partner at interactive agency Rosetta. The goal of creating the position, Calta said, is to help the company work more closely with its clients.
HP helps marketers reach consumers’ printers directly
September 8, 2009 | Comments Off
HP has announced a series of relationships with marketers anxious to reach consumers with material they can print at home. In addition, HP has launched the HP APP Studio, a Web site where consumers can access print applications that connect a printer to the Web, without the need for a computer, so they can print movie tickets, coupons and other content.
Acxiom names Taylor VP, corporate marketing
September 8, 2009 | Comments Off
Interactive marketing firm Acxiom appointed Erin Taylor VP of corporate marketing, effective September 1. The former director of direct marketing at Alltel, she is charged with positioning the company to reflect market leadership and increasing its creative services and advertising capabilities.
ExactTarget acquires Keymail Marketing to expand into UK market
September 8, 2009 | Comments Off
Indianapolis-based e-mail service provider ExactTarget is expanding into the UK market through the acquisition of Keymail Marketing. Terms of the deal were not disclosed. The acquisition, announced September 8, comes four months after ExactTarget received $70 million in venture capital funding, which it said it would use to expand its international presence.
MGI releases museum-focused masterfile
September 8, 2009 | Comments Off
MGI Lists has released the Masterfile of Cultural Commerce Professionals from the Museum Store Association. The file includes nonprofit and for-profit organizations such as art, science and history museums; organizations that wholesale products or services to these "cultural commerce" retailers; and manufacturers of museum-quality products and related services.
