Common Mistakes When Hiring an Online Promotions Person
September 8, 2009 | Leave a Comment
When a company hires a person for online promotional strategies, too often they want to put the position in a tight box. This is especially true when it comes to social media and link marketing. ...
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Landing Page Optimization Pitfall — Not Collecting Enough Data
September 8, 2009 | Leave a Comment
In statistics, results do not become stable until a large enough sample is tested. Accordingly, making landing page decisions using data from a too-small sample size can lead marketers to make bad decisions. ...
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Blogging for Search Engine Optimization
September 8, 2009 | Leave a Comment
Search engines like to see you add content to your Web site on a regular basis. Creating a blog is a great way to do this. Once you know you want to begin blogging, where should you start? ...
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Going the Distance — Integration of Your Marketing Efforts
September 8, 2009 | Leave a Comment
Integration is key to online marketing success. A killer idea for e-mail can work wonders when mirrored in a search campaign. There's a lot of opportunity for you to leverage one idea for many different media and many forms of ROI. ...
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Can Social Media Be Measured?
September 8, 2009 | Leave a Comment
There's a lot of debate around whether social media marketing can be measured. There's also a cauldron of bubbling issues around exactly what companies should measure when it comes to social media marketing. ...
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