Location-Based Services: Discovering Old and New Paths
September 8, 2009 | Leave a Comment
Search has improved content delivery and ad performance over many existing media, due to clearer expression of user intent. But does the mobile device possess capabilities that can make it even more effective? ...
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Social Media for B2B
September 8, 2009 | Leave a Comment
Many executives incorrectly believe that social media isn't applicable for their B2B company, but they're wrong. Many of the same social media principles we preach for B2C companies can be adjusted to also apply to B2B. ...
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PPC Integration: Integrating PPC with SEO, Part 2
September 8, 2009 | Leave a Comment
Marketing silos aren't inherently bad, as long as there is communication. Sharing research and results between PPC and SEO teams will help improve both channels. ...
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Internet Marketing is Like Talking to Children
September 8, 2009 | Leave a Comment
If you're looking to appeal to everyone, you often lose more than you think you'll gain. Not all of your customers are the same. Tailor your message to each group, as you would when speaking to children of different ages. ...
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Managing Your Global Search Program
September 8, 2009 | Leave a Comment
Unfortunately, there is no one-size-fits-all organizational or operational model for managing a global search marketing program. But there are some rules of thumb used by successful global organizations to make their programs more effective. ...
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