Email Insider: Transactional Email And The Social Web: No More Excuses!
September 8, 2009 | Comments Off
No matter how well you've embraced Twitter and Facebook, you get nowhere if the handoff to email or other channels is sloppy and unsophisticated. Here's one case history of how a company forgot to adjust transactional email streams to the new reality of social influence marketing -- and probably lost a customer.
Around the Net In Online Marketing: Gmail Outage Disrupts Millions
September 8, 2009 | Comments Off
Online Media Daily: Google Issues Apology For Gmail Outage
September 8, 2009 | Comments Off
Google described Tuesday's Gmail outage as a "Big Deal" and stated the actions the company took to make sure it won't happen again. The Mountain View, Calif., company pointed the finger at a miscalculation during a "routine upgrade" to its Web servers, in a blog post.
Email Insider: Smart Marketers Make Dense Emails
September 8, 2009 | Comments Off
Many email marketers usually assume that they have a small window of opportunity to communicate with recipients, but it isn't necessarily an all-or-nothing or -- or an open-or-delete -- proposition. Cheap storage, along with organizational tools such as filters, folders make it easier than ever for subscribers to keep their inboxes orderly without simply hitting the delete key. If recipients hold onto your old messages, they likely hold onto other marketing messages too. If messages from your competitors are also being saved, it only makes sense to optimize your messages with keywords specific to your industry as well as your products and services to make sure your message will show up in related searches.
Email Insider: How Good Do You Want to Be? Taking Bold Steps
September 8, 2009 | Comments Off
With so many developments happening in the email inbox, from technologies like SWYN and video GIFs to "grid-breaking" design innovations, it's fair to feel a little apprehensive about incorporating new ideas into your campaigns. What if the new approaches don't work? Though this question is valid, we all know -- deep down -- that taking risks is the only way to grow. Paul Arden's "It's Not How Good You Are, It's How Good You Want to Be," is full of rally cries for creative types. We've selected some of his most motivational points and considered what they mean to us in the world of email.
