Star Trek Death Rates and Web Analytics with Matt Bailey
February 24, 2010 | 18 Comments
webmarketingtoday posted:
In this fascinating and hilarious video interview, Matt Bailey explains how segmenting web analytics data before analysis can help a marketer figure out what is really going on with the various types of customers who visit a website. As an analogy, he observes that 'red shirts are always the first ones to die.' Then presents data to prove that deaths are attributable to both beaming down to the planet as well as whether or not Captain Kirk meets an alien woman.
Successful Web Analytics Approaches by Avinash Kaushik
February 23, 2010 | 25 Comments
Google posted:
Complete presentation by Avinash Kaushik at Google Conversion University.
Episode #5 – Web Analytics TV With Avinash Kaushik and Nick Mihailovski
February 21, 2010 | 2 Comments
googleanalytics posted:
Experts Avinash Kaushik & Nick Mihailovski answer your burning questions about Analytics and other Google tools. Topics covered include macro vs. micro conversions, using analytics on affiliate sites, tracking different domains, and more. Submit questions at snipr.com
A Small Business Approach to Web Analytics: John Marshall
February 20, 2010 | Leave a Comment
webmarketingtoday posted:
John Marshall (formerly of ClickTracks now with MarketMotive) explains how small business users can make their use of web analytics intensely practical by answering business questions. He recommends ClickTracks, Google Analytics, and IndexTools for small businesses.
