Businesses rarely scout for websites themselves to place advertisements, unless your website is an established one like The New York Times or Yahoo!. No doubt that these websites have millions of hits per day, and businesses would surely take notice.

For less established sites, businesses usually place advertisements on these sites through agents like Google. They post their ads to Google, and Google will distribute their ads to publisher’s sites. You can too be part of Google’s publisher network by joining Google AdSense. Google AdSense caters for websites large and small, no minimum hits required and its a good way to fill up vacant spots on your website.

If your website becomes sufficiently popular, businesses may want to “target” your website. But no worries because Google will take care of this. In a nutshell, Google will take care of advertising revenue on your website. You just have to provide advertising space for Google (paste the code where you want ads to appear).

Learn more about Google AdSense here:

I have so far mentioned Google as an agent but there are other agents too like Yahoo! (http://publisher.yahoo.com/ ). However Google is more popular with advertisers and you would certainly want a bigger variety of advertisements to appear on your website.

Tip: You might want to increase the number of hits to your website. You can be a advertiser on Google by joining Google AdWords (http://adwords.biz.tm/ ) or try Search Engine Optimization services (http://seo.biz.tm/ ) to make your site visible in search results.