Email Insider: Smart Marketers Make Dense Emails
September 8, 2009
Many email marketers usually assume that they have a small window of opportunity to communicate with recipients, but it isn't necessarily an all-or-nothing or -- or an open-or-delete -- proposition. Cheap storage, along with organizational tools such as filters, folders make it easier than ever for subscribers to keep their inboxes orderly without simply hitting the delete key. If recipients hold onto your old messages, they likely hold onto other marketing messages too. If messages from your competitors are also being saved, it only makes sense to optimize your messages with keywords specific to your industry as well as your products and services to make sure your message will show up in related searches.
