Email Insider: If Someone Says ‘Buy’ A List One More Time…
September 8, 2009
Time to update the list of "Killer Bs" I first wrote about here in 2007. We'll save the upcoming "ban the blast" initiative for another time, so the next "B" word I would like to excise from the email marketing lexicon is "buy," as in "Where can I buy a list of a million dentists/Democrats/dog owners?" Sorry if I sound like an email snob, but I cringe when I hear someone, usually (but not always) an email newbie, talking about buying lists.
