Email Insider: How Good Do You Want to Be? Taking Bold Steps
September 8, 2009
With so many developments happening in the email inbox, from technologies like SWYN and video GIFs to "grid-breaking" design innovations, it's fair to feel a little apprehensive about incorporating new ideas into your campaigns. What if the new approaches don't work? Though this question is valid, we all know -- deep down -- that taking risks is the only way to grow. Paul Arden's "It's Not How Good You Are, It's How Good You Want to Be," is full of rally cries for creative types. We've selected some of his most motivational points and considered what they mean to us in the world of email.
