How best to advertise my new Italian holiday home website?
February 24, 2009
Pasi F posted:
I am based in the UK and am providing a holiday home service which allows people primarily in the UK and the rest of the world to rent properties in Italy for short periods (holiday rentals)
The website is ready, I would greatly appreciate any launch ideas besides Google Adwords. 500GBP budget.
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4 Responses to “How best to advertise my new Italian holiday home website?”
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Website advertising
What you are looking for is called natural search where people find your site through any of the search engines. I rarely use PPC adwords and it does have it’s advantages. I would suggest using the following free keyword spytool …
Using that free tool I would then google phrases you think people would search your site for then bring up the tool and find the adwords they are using. It will also tell you the clicks. The words they are using are the ones that are likely converting well. Then I would head over to some of the more popular article directories and create a few articles with they keywords or phrases in them and link them to your site.
One resource I would consider using even if it is just for a month or two is the following.
I have been a member for over a year and it has definitely paid off in terms of all the information and resources.
Once you get that free PPC adword info you could also head over to google insights and search for phrases in the various categories then narrow it down by region … fantastic tool to come up with some more free natural search terms.
EasyMarketingTips.com
The most effective way to get free targeted visitors to your domain name is by writing and submitting articles. You can write short articles on the topic related to the product that you promote. At the end of the article, you include your author bio and your domain name link.
You will then submit your articles to and allow them to publish your articles as long as your link is included. Your articles will get published in many places on the Internet, and will be advertising your website link at no cost to you whatsoever. People will read your articles, like what you have to say and click on your domain name link and visit your site.
EasyMarketingTips.com
Hi! SEO would be a very good idea. Through SEO, your site’s visibility and popularity will increase. SEO technique will drive more traffic to your site making your site achieve a higher rank on search engines. By this, your target customers can access your site easily.
Website advertising
Hi,
Try these guys.
They’ve worked with travel companies in the UK and I’m sure will be able to help.
Hope this helps and good luck!
Cheers,
Dave